Believing in Yourself: Intention and Persuasion

Baggage. It's an overused pop cultural term for the excess and useless constructs and perceived damage we've experienced in our lives. We've all got baggage-whether it be in the form of how we experienced our youth to the absolute worst romantic relationship we've ever had to the one who broke our heart.

We pack away tightly all the setbacks, sorrows, frustrations, resentments and periods of pure grief, into metaphorical suitcases which we must metaphorically carry around with us, weighing us down and keeping us from being clear. We continue to let these things define us and impact what we believe about ourselves and the world around us and the people we come into contact with, seeing the world through the lens of these past defeats.

Wow. What a huge bummer, right? Well, fret not, persuasion experts-in-training. This is easier to repair than it might seem on the surface.

First: I'd suggest some tapping and if you've never heard me talk about tapping stay tuned for an upcoming article about that.

Additionally, try this: Have an exploratory conversation with yourself, maybe on paper, maybe in your head, and focus on the following questions. What is your belief about persuasion? What are your beliefs about selling and sales and prospecting? What do you believe about closing the deal?

These questions are designed to help you set up the frame of how you view persuasion. It is so important that you start this analytic process because only by defining it will you be able to change it (if necessary).

'The thing always happens that you really believe in; and the belief in a thing makes it happen.' -Frank Lloyd Wright.

What are your beliefs? As a persuader, when you view it through this frame and ask the questions in this way, I would recommend that you start your response statements in the following way: 'A sales person is someone who. . .' 'A prospector is someone who. . ..' 'A sales person in the midst of prospecting is someone who. . .'

If you answer these questions negatively, you are impacting your clients with your personal baggage that you've attached to selling and sales. Until you clear this up, there's nothing you can do to change it. You will always be sending negativity at the sale or deal or prospect or client.

When we have our beliefs about what we are, what we are aiming to accomplish, what our desired outcomes are, etc., we're clear and open to the process of persuasion.

Anton Chekhov wrote, 'Man is what he believes.' Do you believe that persuasion is manipulation? Do you believe that sales people are high pressure?

If that is the other than conscious frame you have in place, you are doomed to fail.

Reframe immediately.

Remember this: You are what you believe.

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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