Network With Out Fear and Rejection

It's amazing the power of word of mouth advertising and the affect that proper networking can have on your business. Most potential customers will take the word from a friend over that of a print advertisement. In fact most people have to see something in print more than 7 times before they even considering purchasing the product.

The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.

Public speaking is the 1st issue I'm going to discuss, and I make it really rather simple. If I can do it anyone can. Practice the steps listed below.

1. Be prepared - practice, practice, practice what you are going to say. Professional athletes practice the same drills and plays over and over again day in and day out; so that those actions become habit and can performed without thinking and can react to the situation. You have to do the same thing.

2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.

3. While on the way to an event, you need to do 2 things. 1 you need to relax and start getting motivated. To steal a line from Happy Gilmore, "go to your happy place".

Now here's the real secret. How to network without rejection. Well you first have to realize that your not there to sell everyone in the room. In fact your not there to sell anyone at all. The purpose of networking is seeing how you can help others and they in turn can help you. Now if you get a client out of this then great, but it's not the objective. Now knowing that your not there to sell anyone, then no one can reject you. Follow the instruction below to develop your own 30 second spiel.

1. Hello my name is (your name) and I'm with (your company name)

2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations."

3. Now mention no more then 2 (and 2 is pushing it) most important hot buttons or industrial facts.

4. Lastly tell them who the perfect client is for you. Basically this is your target market. And then ask them if they no anyone like that to please have them contact you. This is a friendly way of asking for referrals in a very rejection free way.

5. Your target time here is 30 seconds long.

Follow the steps above and you'll be able to Network with out Fear. And don't forget to practice.

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