Pure Persistence Power

Here's a quote by Dale Carnegie. "Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."

When there's no hope at all, most people think 'the end'. For me, and my fellow persuaders, this signals a challenge, an opportunity, a call to action. I believe there is always hope.

Many years ago I had a cat who was the very embodiment of persistence. In my living room I had an antique armoire that was too low for this cat to crawl under but just perfect for a mouse to hide under.

For a while, I didn't understand why the cat was sitting in this corner staring day and night for several days. Turns out he was standing guard, holding a vigil, waiting for the little mouse to get so hungry he had to make a move.

This cat's nature was persistence and he was determined to attain this goal no matter what, no matter how long it took. He caught the mouse and played with it for a while proudly displaying his prize to us.

The mouse went to mouse heaven and despite the fact that we had no more mice, the cat sat vigil in that corner for weeks, maybe reliving his victory and hoping for another chance to show what he was made of.

The key to persuasion is persistence. Persistence increases your success rate incredibly. Follow up and follow through. Place that second, third, fourth call. Don't accept 'no' for an answer.

In order for you to excel in persistence you need to have intention, objective and desire. These ingredients have got to be percolating within you in order for the energy to be there to give that extra push.

This requires a clear mindset. Self doubt and negativity have NEVER helped you or served you well in life. Banish this outdated conditioning from your life immediately.

Seek the encouragement of friends, coworkers, allies, family.

With all that said, there's a point of diminishing return and if you've spent a sufficient time being persistent and it has proved futile then by all means, give up. There is no point at all in beating the proverbial dead horse. Your time is worth money and when you come to an impasse, it's time to cut your losses.

In closing, I'll leave you with a W.C. Fields quote: "If at first you don't succeed, try, try again. Then quit. No use being a damn fool about it."

Kenrick Cleveland teaches strategies to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

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