Sales Coaching to Make Your Sales Hot

When your sales aren't hot you're frustrated and confused. Others make the sales and marketing systems you're using work for them, but they aren't working for you. And you don't understand how that can be possible. I know you have experience with eating. Consequently I think it will be easy for you to relate to the examples I'm going to use. In case you've never eaten chili, it's a hot spicy soup.

When both your mother and someone else follow the same recipe, use the same ingredients and the same tools your Mom's chili tastes better. Both soups should taste exactly the same, so why is it they don't? Given the same recipe, the same ingredients, and the same tools to cook with the difference has to be in technique.

Once you realize this you'll recognize that the same is true when you try to follow a sales or marketing system provided by someone else. In spite of having the exact same systems you don't get the same results because of the subtle differences in your application of these systems. And you aren't consciously aware of these differences. It's not your fault that these differences exist they exist for scientific reasons. Everyone is born with natural behaviors and motivators. These natural behaviors and motivators explain why you don't see things, think about things, or respond to things in the exact same way as someone else.

That doesn't make you wrong or the systems wrong. It does mean that you need to make adaptations in how you apply those systems so they better fit who you are naturally. When you do the application of those systems feels more comfortable for you, and they work much more effectively for you.

Looking at it from another angle, have you ever been to a chili cook off? Conceptually every entrant is cooking the same thing, chili. Yet everyone has their own unique interpretation of the same dish. Ultimately one entrant's version of the soup is selected as the winner. There is a direct analogy to your insurance sales success.

To your customers you look like just another chili cook off entrant. The problem with your cook off recipe is that it looks like, smells like, and tastes like most of the other cook off entrant's chili. The winner is the agent who knows how to present a chili recipe that stands out among all the other chili entries. And that happens for you when you're able to create a core marketing message and unique market position that attracts the interest and attention of the right people.

Author: Cheryl A. Clausen can help you get unstuck. Do your Sales Skills measure up. What could you do if you just had more time? Enhance your Time Management Skills, check this out.

Article Source: http://www.c3careerarticles.com

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