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Three Ways That Noticing the Unexpected Can Help You Achieve Your Goals The story is told that when the very first European tall ships arrived in the New World, the people on the beach were unable to perceive them. These things were so far out of their experience and so entirely unexpected that they simply were not noticed. We all tend to be like those native peoples when confronted with something out of the ordinary. We generally notice those things that fit into our concept of the world and ignore events that fly in the face of reality as we know it.